Customer
journey
mapping

Explore your consumer’s path to purchase by identifying the pain points and opportunities to improve the experience and impact their purchase decision.

The Ask:

An apparel brand wanted to understand their shopper’s purchase journey in order to improve conversion.

The Action:

Combining quantitative survey data with foot traffic data and qualitative shopalongs, we developed their shopper’s path to purchase, identifying the key pain points along the path and opportunities for optimization.

The Result:

Applying store sales data, we identified the revenue lost at each pain point and prioritized based on biggest revenue opportunities then developed a roadmap for capability improvement, which was sold in to the CEO and CIO.

Retail
Environment
Analysis

Apply behavioral science to your retail environment to encourage exploration, reduce friction, and increase sales.

The Ask:

A popular beauty brand wanted to increase traffic to their merchandising displays.

The Action:

Using a proprietary framework, we conducted a behavioral science analysis of the retail space to identify the non-conscious cues and barriers to engagement.

The Result:

We developed a toolkit for creating merchandising displays, including a framework and best practices. This toolkit was used in future displays and in collaboration with retail partners.

User
Experience
Testing

Use qualitative and quantitative techniques to optimize your consumer’s digital experience with your brand.

The Ask:

A national drug store was developing a health and wellness online tool and wanted to ensure an easy and engaging experience.

The Action:

We conducted a UX test including qualitative online interviews and site analytics from a proxy site to understand navigation best practices.

The Result:

We applied findings to the new site development and worked with the digital team to do A/B testing of site elements to identify the optimal site structure and features.