emotional
Understanding

Use advanced cognitive techniques like Memory Reconstruction to uncover the values and motivations that shape your consumer’s beliefs and behaviors.

The Ask:

A financial services firm wanted to learn how to connect more relevantly with their female customers to increase service and product engagement.

The Action:

We conducted a memory reconstruction study with women to understand their emotional triggers in financial planning. We then conducted a Design Sprint to ideate against insights and produce a prototype for engagement.

The Result:

We identified surprising emotional triggers, which gave the organization a new perspective on this customer. By leveraging a Design Thinking approach with an AI survey tool, we conducted research then created and tested an engagement framework in half the time of the firm’s traditional research projects.

Behavior
Design

Explore ways to impact your consumer’s behaviors by influencing their motivations, perceptions, and ultimately, their actions.

The Ask:

A grocery retailer wanted to encourage shoppers to engage more with a key category to increase sales.

The Action:

We studied current shopper behavior in store then applied the Fogg Behavioral Model to understand the motivations, triggers and actions of the shopper to design an experience that encouraged physical interaction.

The Result:

We identified the demotivators that prevented action and in a Design Thinking workshop explored ways to remove the demotivators and trigger engagement and sampling. These findings were then applied to other categories to drive engagement.

Ethnographic
Deep Dive

What people say and what they do often don’t match. Observe your consumers firsthand in their everyday environments to understand their true behaviors.

The Ask:

A popular beverage brand was launching a new sports drink and wanted to corroborate the strong concept test scores with consumer research.

The Action:

We conducted home-to-store shopalongs with sports drink consumers to understand how this new sports drink would be used and how they would shop for it.

The Result:

Research revealed that while the idea of the product was appealing, there were substantial barriers to shopping for and storing this new product. Despite strong test scores and financial margins, the innovation team decided not to launch the product.